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SWOT Analysis

by Pawel HurynSkillResearch something

Lays out the strengths, weaknesses, opportunities and threats of your product or business

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About SWOT Analysis

A skill that writes a SWOT analysis from a description of your product or business: strengths, weaknesses, opportunities and threats, links between them, and recommendations with owners and metrics.

For FoundersSmall-business ownersProduct managers

Made by Pawel Huryn

Pawel Huryn is a former chief product officer who writes the Product Compass newsletter; this skill is part of his open-source PM Skills collection on GitHub.

Stars
★ 28k
License
MIT
Cost
Free
Level
Beginner
Contents
Instructions only

Overview

Describe your product or business and its market, and the skill writes a SWOT analysis: five to seven strengths, weaknesses, opportunities and threats each. It then cross-checks them, for example which strengths can win which opportunities, and ends with three to five recommendations, owners and metrics to track. It suits founders, small-business owners and product managers preparing a plan or a pitch.

It goes past the four boxes to concrete recommendations, owners and metrics you can act on.

Try these first

Start with the first one: it is a small task you can check easily.

  1. Here is my product, its customers and two competitors: [paste notes]. Give me only the SWOT grid for now.First try · grid only

  2. Run a SWOT analysis for [business] and finish with three to five recommendations, owners and metrics.

  3. Using the SWOT above, which strengths can help us win which opportunities?

  4. Which threats could exploit our weaknesses, and what should we fix first?

Example prompts written by Agent Flows Hub.

What you get

From the creator's documentation.

OutputWhat it isReads
SWOT gridFive to seven strengths, weaknesses, opportunities and threatsWhat you paste
Cross-checksLinks strengths to opportunities and weaknesses to threatsWhat you paste
RecommendationsThree to five strategic recommendations in priority orderWhat you paste
Owners and metricsWho does what, and the numbers to track progressWhat you paste

Good to know

Assess where a product or small business stands before a planning session. The skill turns your description of the product, market and resources into a SWOT grid, cross-references the four lists and proposes prioritised actions.

Limits

  • The analysis only reflects what you tell it about your product, competitors and market. Facts about competitors or trends need your own sources; treat its recommendations as a starting point for discussion.

Notes by (original project name: swot-analysis (pm-skills)), written from the creator's documentation, not from running it ourselves. swot-analysis (pm-skills): SKILL.md · PM Skills: installation

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