Website Copywriter
Writes or rewrites homepage, landing and pricing page copy that sounds human
by Corey Haines
Conversion Rate Optimization
by Corey HainesSkillGrow an audience
Checks a landing page or form and lists changes that should lift sign-ups and sales
The problem it solves
Your page gets visitors but few sign up, and you cannot tell whether the headline, the button or the form is the problem.
For Founders and site ownersMarketers
- Before
- You guess at changes or copy what other sites do.
- After
- You get fixes ranked by likely impact, with quick wins, test ideas and alternative headlines and buttons.
- Stars
- ★ 59k
- License
- MIT
- Cost
- Free
- Level
- Beginner
- Contents
- Instructions only
Overview
Give it a page or form, or just a link, and it checks the headline, call to action, trust signals, objections and friction points in order of impact. You get quick wins, bigger changes, test ideas and alternative wording for headlines and buttons. A separate guide covers lead forms that lose visitors. It suits founders, marketers and site owners whose page gets visitors but few sign-ups.
It ranks fixes by likely impact and drafts alternative headlines and button text, so you know what to change first.
Try these first
Start with the first one: it is a small task you can check easily.
- Here is my homepage headline and main button text: [paste text]. Suggest three alternatives and say why.First try
- Check this landing page and list the quick wins: [web address]reads the page
- My contact form loses visitors halfway. Which fields could I remove? [paste field list]
- Suggest five A/B test ideas for my pricing page: [paste page text]
Example prompts written by Agent Flows Hub.
What you get
From the creator's documentation.
| Output | What it is | Reads |
|---|---|---|
| Quick wins | Easy changes with likely immediate impact | What you give it |
| High-impact changes | Bigger changes that take more effort but should lift conversions most | What you give it |
| Test ideas | Hypotheses worth A/B testing rather than assuming | What you give it |
| Copy alternatives | Two or three alternatives for headlines and calls to action, with reasons | What you give it |
| Page types | Checks for homepage, landing, pricing, feature and blog pages | What you give it |
| Form guidance | Advice on fields, multi-step forms and error messages in a separate guide | What you give it |
Good to know
Your homepage, pricing page or lead form gets visitors but few sign-ups. The skill analyses the page against a fixed list of factors and returns ranked fixes, test ideas and alternative wording.
Limits
- It gives recommendations only; it does not change your page or measure results. Proper A/B test design and measurement belong to the separate ab-testing skill.
- It asks for your current conversion rate, traffic sources and what you have tried; advice is better when you can answer from your own data.
Notes by Agent Flows Hub (original project name: cro (Marketing Skills)), written from the creator's documentation, not from running it ourselves. cro (Marketing Skills): official skill file
Stuck setting it up?
Tell us what happened. We take a look first; if it needs paid work, you get an estimate before anything starts.
More to grow an audience
Other skills
- Coupon Combo Calculator Finds the cheapest mix of menu items and coupons for a McDonald's order in China
- Cover Letter Writer Writes a personal, job-specific cover letter from your resume and the posting
- Custom GIF and Emoji Maker Makes small animated GIFs and custom emoji sized to fit Slack
- Customer Reply Drafter Writes tactful replies to customers about outages, delays, billing or requests
- Cute Mascot Logos Proposes three mascot ideas for your brand, then draws six simple, rounded candidates
- Dashi PPT Turns a document into a slide deck you can edit in the browser and export as PPTX